LUCID VR
Branding | Logo design | Custom typeface
Lucid VR offers an escape from the rat race. Players fashion themselves with the latest motion capture devices and are transported to an immersive experience bordering between the states of fantasy and reality. Whether going solo or in a party of up to six, there is a world waiting to be discovered and explored by someone.
Tasked to design a logo and typeface for the brand, Lucid VR wanted to establish an identity that encapsulated the feelings of mystique, ephemera, and sublimity.
An emphasis on a pastel colour and image palette helps convey a vivid, yet dream-like sensation to the player experience. The imagery of a star emerging from a keyhole symbolises distant places that evoke a magical and inspiring presence. Lucid VR aims to create long-lasting impressions for everyone from start to finish.
Our perception of the simulated and the natural world can begin to blur when real-life elements are brought into a virtual space.
The images used for the poster designs were generated using artificial intelligence, highlighting the infinite possibilities of imagined landscapes a person could envision exploring.
Bonus merchandise concepts. Players could buy apparel and accessories in-store after their visit as memorabilia*.
*Headset is used for illustrative purposes only and would not have been included with any purchase.