Since March of 2022, Psyrin has been developing a machine learning algorithm that will detect impending psychosis from speech samples collected using just a smartphone, prompting early intervention and significantly improving quality-of-life outcomes.

When the London-based startup needed help establishing a visual language for their brand, they were looking for a modern and minimalist design that equally demonstrated the business’ purpose and objectives. Psyrin and I agreed on a design direction that revolved around three core concepts tangential to the company’s ethos: innovation, accuracy, and simplicity.